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"If you want truly to understand something, try to change it."
Kurt Lewin (1890–1947), US author
Source: Attributed to
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"Better never means better for everyone … It always means worse, for some."
Margaret Atwood (1939–), Canadian poet and novelist
Source: The Handmaid's Tale (1985)
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"It isn’t the changes that do you in, it's the transition."
Daniel Webster (1782–1852), US statesman, orator, and lawyer
Source: Managing Transitions (1991)
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"I want to put a ding in the universe."
Steve Jobs (1955–), US entrepreneur, cofounder and CEO of Apple Computer Company, and CEO of Pixar
Source: Quoted in Made in the USA (Phil Patton, 1992)
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"Changing the direction of a large company is like trying to turn an aircraft carrier. It takes a mile before anything happens. And if it was a wrong turn, getting back on course takes even longer."
Al Ries (1926–), US advertising executive and chairman of Trout & Ries Advertising, Inc
Source: Positioning: The Battle for Your Mind (cowritten with Jack Trout, 1980)
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"Management that wants to change an institution must first show that it loves that institution."
Sir John Tusa (1936–), British broadcaster and managing director of the Barbican
Source: Observer (London) (February 1994)
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"The more things change, the more they are the same."
Alphonse Karr (1808–1890), French author
Source: Les Guêpes (1849)
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"From now on, change will be the constant. The individuals best prepared to succeed are those who can learn, modify, and grow, regardless of age, experience, or ego."
Danny Goodman (1950–), US writer
Source: Living at Light Speed: Your Survival Guide to Life on the Information Superhighway (1994)
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"The reformer has enemies in all who profit by the old order, and only lukewarm defenders in all those who would profit by the new order."
Niccolò Machiavelli (1469–1527), Italian historian, statesman, and political philosopher
Source: The Prince (1513)
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"It is only the very wisest and the very stupidest who cannot change."
Confucius (551–479 bc), Chinese philosopher, administrator, and writer
Source: Analects (500? bc)
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"If I were to give off-the-cuff advice to anyone trying to institute change, I would say, “How clear is the metaphor?”"
Warren Bennis (1925–), US educator and writer
Source: “Why Leaders Can’t Lead,” Amacom (1976)
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"Most of us are about as eager to be changed as we were to be born, and go through our changes in a similar state of shock."
James Baldwin (1924–1987), US writer
Source: “Every Good-Bye Ain’t Gone,” New York (December 19, 1977)
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"Revitalizing General Motors is like teaching an elephant to tap dance. You find the sensitive spot and start poking."
H. Ross Perot (1930–), US entrepreneur, venture capitalist, and politician
Source: International Management (February 1987)
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"This extraordinary arrogance that change must start at the top is a way of guaranteeing that change will not happen in most companies."
Gary Hamel (1954–), US academic, business writer, and consultant
Source: “Interview,” Strategy + Business (October–December 1997)
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"Open the windows, let in the year we’re living in."
Kitty D'Alessio, US business executive
Referring to the conflict between tradition and modernity after she succeeded company founder Coco Chanel to become president of Chanel, Inc.
Source: New York Times (1985)
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"Notions of property, value, ownership, and the nature of wealth itself are changing more fundamentally than at any time since the Sumerians first poked cuneiform into wet clay and called it stored grain … few people are aware of the enormity of this shift and fewer of them are lawyers or public officials."
John Perry Barlow (1947–), US academic, lyricist, and writer
Former songwriter for the Grateful Dead, Barlow was the first to use William Gibson's science-fiction term cyberspace to describe the global electronic social space.
Source: “The Economy of Ideas,” Wired (March 1994)
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"If we want everything to remain as it is, it will be necessary for everything to change."
Giuseppe di Lampedusa (1896–1957), Italian writer
Source: The Leopard (1955), ch. 1
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"Anyone in a large organization who thinks major change is impossible should probably get out."
John P. Kotter (1947–), US writer
Source: The New Rules (1995)
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"It is idle to speak of organizational transformation without individuals being transformed, especially the leader."
S. K. Chakraborty (1957–), Indian academic
Source: Ethics in Management: Vedantic Perspectives (1995)
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"When the rate of change outside exceeds the rate of change inside, the end is in sight."
Jack Welch (1935–), US former chairman and CEO of General Electric
Source: Inc. (March 1995)
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"I never think of the future. It comes soon enough."
Albert Einstein (1879–1955), German-born US physicist
Source: Interview (December 1930)
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"To succeed at re-engineering, you have to be a missionary, a motivator, and a leg breaker."
Michael Hammer (1948–), US author and academic
Source: Fortune (August 1993)
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"What I really do is I'm reversing the Industrial Revolution."
Michael Hammer (1948–), US author and academic
Source: Re-engineering the Corporation (cowritten with James Champy, 1993)
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"Unless companies change these rules, any superficial re-organizations they perform will be no more effective than dusting the furniture in Pompeii."
Michael Hammer (1948–), US author and academic
Source: Re-engineering the Corporation (cowritten with James Champy, 1993)
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"If the 1980s were about quality and the 1990s were about reengineering, then the 2000s will be about velocity."
Bill Gates (1955–), US entrepreneur, cofounder and chairman of Microsoft
Source: Business @ the Speed of Thought (cowritten with Collins Hemingway, 1999)
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"When the wind of change blows, some build walls, others build windmills."
Anonymous
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"To change and to improve are two different things."
Anonymous
German proverb
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"If you do what you've always done, you'll get what you've always gotten."
Anonymous
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"When you are through changing, you are through."
Percy Barnevik (1941–), Swedish former CEO of ABB
Source: Quoted in Financial Times Handbook of Management (Stuart Crainer, ed, 1995)
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"Future shock is the disorientation that affects an individual, a corporation, or a country when he or it is overwhelmed by change and the prospect of change…we are in collision with tomorrow."
Alvin Toffler (1928–), US social commentator
Source: Observer (London) (1972)
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"Change is not merely necessary to life, it is life."
Alvin Toffler (1928–), US social commentator
Source: Future Shock (1970)
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"Change is the process by which the future invades our lives."
Alvin Toffler (1928–), US social commentator
Source: Future Shock (1970)
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"Corporations once built to last like pyramids are now more like tents. Tomorrow they're gone or in turmoil."
Peter F. Drucker (1909–2005), US management consultant and academic
Source: Quoted in How to Manage (Ray Wild, 1995)
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"All great change in business has come from outside the firm, not from inside."
Peter F. Drucker (1909–2005), US management consultant and academic
Source: Quoted in “Seeing Things As They Really Are,” Forbes (Robert Lenzner and Stephen S. Johnson, 1987)
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"It is extremely important that you show some insensitivity to your past in order to show the proper respect for the future."
Roberto Goizueta (1931–1997), US CEO of Coca-Cola
Speech.
Source: Quoted in Fortune (December 1995)
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"The inevitability of gradualness."
Sidney Webb (Lord Passfield) (1859–1947), British economist, historian, and social reformer
Source: Speech, Labour Party Conference (1920)
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"Change means movement. Movement means friction."
Saul Alinsky (1909–1972), US activist
Source: Rules for Radicals (1971)
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"Let chaos reign, then rein in chaos."
Andrew S. Grove (1936–), Hungarian-born US entrepreneur, author, and former chairman of Intel Corporation
Source: Attributed to
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"The new environment dictates two rules: first, everything happens faster; second, anything that can be done will be done, if not by you, then by someone else, somewhere."
Andrew S. Grove (1936–), Hungarian-born US entrepreneur, author, and former chairman of Intel Corporation
Source: Attributed
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"The incremental approach to change is effective when what you want is more of what you've already got."
Richard Pascale (1938–), US academic and author
Source: Managing on the Edge (1990)
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"If it ain’t broke, break it."
Richard Pascale (1938–), US academic and author
Source: Managing on the Edge (1990)
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"Technology changes. Economics does not."
Carl Shapiro (1955–), US academic and author
Source: Information Rules (cowritten with Hal L. Varian, 1999)
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"The future is already upon us, it is just unevenly distributed."
William Gibson (1948–), US-Canadian science-fiction writer
Source: Quoted in the Economist (London) (June 23, 2000)
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"I skate to where the puck is going to be, not to where it has been."
Wayne Gretzky (1961–), Canadian ice-hockey player
Source: Quoted in How to Work for an Idiot (John Hoover, 2004)
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"So many companies adhere to the Zimbabwe school of change management—altering course only after ruin, by coup d'etat."
Simon Caulkin, British business journalist
Source: Observer (London) (February 15, 2009)