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Home > Performance Management Best Practice > Profitability Analysis Using Activity-Based Costing

Performance Management Best Practice

Profitability Analysis Using Activity-Based Costing

by Priscilla Wisner

Executive Summary

  • Traditional cost allocation methodologies in firms can provide misleading information about the profitability of products, product lines, customers, and markets.

  • Activity-based costing (ABC) provides more meaningful information about the drivers of costs, the activities performed in a firm, and the relationship between costs and products, customers, markets, and segments.

  • In addition to supplying more detailed and better cost and profitability information, an ABC analysis enables managers to evaluate processes from an activity viewpoint, leading to identification of non value-adding activities and process inefficiencies.

  • ABC does not change overall profitability in a firm; it better aligns cost assignment to the causes of those costs.

  • With better information, better decisions can be made in a firm to improve profitability—this is the power of ABC.

Introduction

Cost allocation in firms can provide misleading information about the profitability of products, product lines, customers, and markets. Traditional cost allocation practices allocate all manufacturing overhead costs using a single driver such as direct labor hours, direct labor dollars, or machine hours. Sales-related costs are typically ignored. While technically accurate, in most complex organizations a single overhead cost driver is not sufficient to accurately assign the pool of overhead costs to the products that are being produced or the customers that are being served.

Many firms—from manufacturing to medical and healthcare to banking and financial services to hospitality and not-for-profit organizations—have benefited from designing and implementing ABC allocation systems. Using ABC tools has helped these organizations to understand profitability more clearly, and has provided meaningful information about processes and costs associated with delivering goods and services. A well-designed and implemented ABC system is a powerful aid to management evaluation and decision-making, thereby improving organizational performance.

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Further reading

Books:

  • Bleeker, Ron R., and Kenneth J. Euske (eds). Activity-based Cost Management Design Framework: Getting It Right the First Time. Austin, TX: Consortium of Advanced Management, International, 2004.
  • Cokins, Gary. Activity-based Cost Management: An Executive’s Guide. New York: Wiley, 2001.
  • Kaplan, Robert S., and Steven R. Anderson. Time-driven Activity-based Costing: A Simpler and More Powerful Path to Higher Profits. Boston, MA: Harvard Business School Press, 2007.

Websites:

  • The Activity Based Costing Benchmarking Association (ABCBA) is a group of ABC practitioners who share data and best practice information: www.abcbenchmarking.com
  • The Consortium of Advanced Management, International (CAM-I), is an international consortium of business, government, and academic leaders who work collaboratively on cost, process, and performance management issues: www.cam-i.org
  • The Institute of Management Accountants (IMA) is a global organization that “provides a dynamic forum for management accounting and finance professionals to develop and advance their careers through certification, research and practice development, education, networking, and the advocacy of the highest ethical and professional practices”: www.imanet.org
  • The International Federation of Accountants (IFAC) is a global consortium of accountants that promulgates standards and publishes articles and papers on topics of interest in the accounting and finance disciplines: www.ifac.org
  • The Management and Accounting Web is dedicated to education, research, and the practice of management and accounting disciplines. Contains links to dozens of management accounting and finance resources: maaw.info

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