Don Keough
New York: Portfolio, 2008
208pp, ISBN: 978-0-591-84234-0
This a lighthearted book, rather than providing a simple step-by-step program. It argues that there are 10 mistakes companies and individuals make repeatedly, that lead to failure, including such bad advice as “quit taking risks,” “be inflexible,” “assume infallibility,” “put all your faith in experts,” and “be afraid of the future.”
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