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Microsoft Office Excel 2007: Data Analysis and Business Modeling

Wayne L. Winston
2nd Edition
Redmond, Washington: Microsoft Press, 2007
624pp, ISBN: 978-0-7356-2396-5
www.microsoft.com/mspress

This describes the main techniques for using Excel for data analysis, modeling, and decision-making. It provides real-world examples and exercises to explain how to create scenarios for sales, estimate a product’s demand curve, forecast using trend and seasonality, and determine which product mix will yield the greatest profit. It also covers topics such as asset allocation modeling, and how to optimize bidding strategies and portfolios.

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Microsoft® Office Excel® 2007: Data Analysis and Business Modeling (Business Skills)

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Product Description

Master the analysis and business modeling techniques that help you transform your data into bottom-line results. Award-winning business professor and corporate consultant Wayne Winston shares the best of his real-world experience in this practical guide—now updated for Excel 2007. Use Wayne’s proven practices and hands-on exercises to help you work smarter, make better decisions, and gain the competitive edge.
Solve real-world business problems with Excel 2007!

  • Maximize profits—determine NPV, optimize your product mix, calculate ROI
  • Create best, worst, and most-likely case scenarios for sales
  • Analyze investment performance and help minimize risk
  • Track your personal finances, calculate loan terms, and plan for retirement
  • Use trend and seasonality to forecast revenue
  • Estimate a product’s demand curve and manage inventory with precision Interpret the effects of price and advertising on sales
  • Assign a dollar value to customer loyalty
  • Solve work scheduling problems and shorten wait times for customer service queues
  • PLUS—predict outcomes of sporting events, presidential elections, and more!

CD Includes:
  • Sample files from each chapter
  • Problem-and-solution sets—build your expertise!
  • Fully searchable eBook

For customers who purchase an ebook version of this title, instructions for downloading the CD files can be found in the ebook.

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