Martin Christopher
3rd Edition
Harlow, UK: FT Prentice Hall, 2004
320pp, ISBN: 978-0-273-68176-2
The goal of supply chain management is to link the marketplace, the distribution network, the manufacturing process, and the procurement activity in such a way that customers are serviced at higher levels and yet at lower total cost. The author explores the role of logistics in achieving these goals. He examines the relationship between logistics and competitive strategy, the customer service dimension, measuring logistics costs and performance, and benchmarking and managing the supply chain.
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