Wiley Finance Series
Hoboken, New Jersey: Wiley, 2008
351pp, ISBN: 978-0-470-12055-2
This guide to mutual funds and exchange-traded funds presents a complete business plan for their launch and management, describing each stage, from initial idea to selling shares. It discusses the importance of profiling customers and identifying the competition, picking the team, producing a diverse marketing plan, and assesses new products, regulations, scandals, the inclusion of timelines, and common mistakes to avoid.