Chris Skinner, Gary Mersham
Oxford: Oxford University Press, 2002
192pp, ISBN: 978-0-19-578313-1
This practical guidebook is about achieving a state of preparedness for all types of disaster, natural or human, that can affect a company. It provides the insights and tools required to manage the situation and any associated publicity this might incur. Relevant for students and professionals in the fields of human resource management, personnel management, public relations, and communications, it includes case studies, and offers operational guidelines and checklists for implementing a crisis management plan, and for handling media relations.