Allan Afuah
New York: McGraw-Hill/Irwin, 2003
415pp, ISBN: 978-0-07-288364-0
www.mcgraw-hill.com
This introduction to business models used in corporate finance examines the latest research in strategic management to explore how to effectively implement the most relevant models. It presents an integrated framework regarding the relationship between a company’s activities, revenue model, cost structure, resources, capabilities, and competition, focusing on strategic models that benefit from the link between resources, product-market positions, and profits.



