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Home > Financial Information Sources > Purchasing and Supply Chain Management > B2B: How to Build a Profitable E-Commerce Strategy

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B2B: How to Build a Profitable E-Commerce Strategy

Michael Cunningham
Cambridge, Massachusetts: Perseus Books Group, 2002
224pp, ISBN: 978-0-7382-0522-9

This book presents a definitive blueprint for creating a profitable business-to-business e-commerce strategy. Showcasing successful initiatives designed by industry leaders such as Cisco Systems and Dell Computers, as well as lesser-known trailblazers such as VerticalNet and, the author clearly identifies the key issues in assessing opportunities, building technological and organizational capabilities, and designing a successful business-to-business strategy using the full power of the Internet.

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