Michael Cunningham
Cambridge, Massachusetts: Perseus Books Group, 2002
224pp, ISBN: 978-0-7382-0522-9
This book presents a definitive blueprint for creating a profitable business-to-business e-commerce strategy. Showcasing successful initiatives designed by industry leaders such as Cisco Systems and Dell Computers, as well as lesser-known trailblazers such as VerticalNet and eCredit.com, the author clearly identifies the key issues in assessing opportunities, building technological and organizational capabilities, and designing a successful business-to-business strategy using the full power of the Internet.
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