Michael Cahill
London: FT Prentice Hall, 2003
278pp, ISBN: 978-0-273-66363-8
www.pearsoned.co.uk
This analytical guide to share buying examines the decision-making process, based on a commonsense investing approach, and the belief that a company’s share price is determined by its fundamental value. It describes what to look for in assessing the real value of a business and its share price, emphasizing the importance of research, and how to understand the stock market’s assessment of the company.



