"It's not what you say, it's what people hear."
Frank Luntz (1962–), US political consultant
Source: Words that Work (2007)
"At office-managerial level … you do not read more than the first two sentences of any given report. You believe that anything which cannot be put into two sentences is not worth attending to."
Penelope Fitzgerald (1916–2000), British novelist and biographer
Source: “The Axe,” The Means of Escape (2000)
"I say what I mean, you hear what I say. That is the end of it."
Barbara Cassani (1960–), US former CEO of Go
Source: Management Today (August 1999)
"Toilets are great ways of giving information, whether you put things on the wall or ask for comments. You can write things on the wall anonymously."
Dame Anita Roddick (1942–2007), British entrepreneur and founder of The Body Shop
Source: Quoted in The Adventure Capitalists (Jeff Grout and Lynne Curry, 1998)
"A quotation is what a speaker wants to say, unlike a soundbite which is all that an interviewer allows you to say."
Tony Benn (1925–), British politician
Source: Letter (1996)
"Electronic communication, as fast and efficient as it has become, does not automatically lead to better communication."
Dan Dimancescu (1943–), US consultant and writer
Source: World-class New Product Development (cowritten with Kemp Dwenger, 1996)
"If figures of speech based on sports and fornication were suddenly banned, American corporate communication would be reduced to pure mathematics."
Jay McInerney (1955–), US author
Source: Brightness Falls (1992)
"It is ironic but true that in this era of electronic communications, personal interaction is becoming more important than ever."
Regis McKenna (1939–), US marketing entrepreneur
Source: Quoted in Thriving on Chaos (Tom Peters, 1987)
"Today, communication itself is the problem. We have become the world's first overcommunicated society. Each year we send more and receive less."
Al Ries (1926–), US marketing strategist and author, founder and chairman of Ries & Ries consultancy
Source: Positioning: The Battle for Your Mind (cowritten with Jack Trout, 1980)
"Even the frankest and bravest of subordinates do not talk with their boss the same way they talk with colleagues."
Robert Greenleaf (1904–1990), US director of Management Research for AT&T and author
Source: Servant Leadership: A Journey into the Nature of Legitimate Power and Greatness (1977)
"Through the picture I see reality; through the word I understand it."
Peter Kindersley (1941–), British publisher, cofounder of Dorling-Kindersley
Referring to the importance of both words and images in communication and publishing.
Source: Quoted in Goldfinger (Robert Heller, 1998)
"The newest computer can merely compound, at speed, the oldest problem in the relations between human beings, and in the end the communicator will be confronted with the old problem, of what to say and how to say it."
Edward R. Murrow (1908–1965), US journalist and broadcaster
Source: Speech (October 1964)
"Let us write as if we were writing to a skeptical aunt. All the rest of the world can look over our aunt's shoulder."
Fairfax Cone (1903–1977), US advertising executive
Source: Christian Science Monitor (1963)
"The difference between the almost right word and the right word is really a large matter—it's the difference between the lightning bug and the lightning."
Mark Twain (1835–1910), US writer
Source: Letter to George Bainton (October 15, 1888)
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