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Sir Michael Perry (1934–), British business executive
Source: Marketing (March 2000) -
Tom Peters (1942–), US management consultant and author
Source: “Work Matters! movement manifesto,” www.tompeters.com (September 1999) -
"With the strongest brands, the CEO owns the brand. It must be owned by someone, the higher in the company the better."Shelly Lazarus (1949–), US chairperson of Ogilvy & Mather Worldwide
Source: Marketing News (2000) -
"Truly great brands are far more than just labels for products; they are symbols that encapsulate the desires of consumers; they are standards that are held aloft under which the masses congregate."Tony O’Reilly (1936–), Irish executive chairman of Independent News & Media and former CEO of Heinz Corporation
Speech, British Council of Shopping Centres
Source: Quoted in Granta (Spring 1996) -
"Brands need identities … I think you have only built a brand when you own two or three brain cells in 80% of the public’s mind."George Davies (1941–), British fashion entrepreneur
Source: Quoted in the Observer (London) (September 27, 2009)


