Primary navigation:

QFINANCE Quick Links
QFINANCE Topics
QFINANCE Reference
Ask the Financial Experts Add the QFINANCE search widget to your website

Home > Financial Quotes > Brands

Financial Quotes
Return to Dominica

Brands Quotes

  • "Brands are all about trust. You buy the brand because you consider it a friend."
    Sir Michael Perry (1934–), British business executive
    Source: Marketing (March 2000)
  • "You, me, all of us, must turn ourselves into distinctive one-person Brands."
    Tom Peters (1942–), US management consultant and author
    Source: “Work Matters! movement manifesto,” www.tompeters.com (September 1999)
  • "With the strongest brands, the CEO owns the brand. It must be owned by someone, the higher in the company the better."
    Shelly Lazarus (1949–), US chairperson of Ogilvy & Mather Worldwide
    Source: Marketing News (2000)
  • "Truly great brands are far more than just labels for products; they are symbols that encapsulate the desires of consumers; they are standards that are held aloft under which the masses congregate."
    Tony O’Reilly (1936–), Irish executive chairman of Independent News & Media and former CEO of Heinz Corporation
    Speech, British Council of Shopping Centres
    Source: Quoted in Granta (Spring 1996)
  • "Brands need identities … I think you have only built a brand when you own two or three brain cells in 80% of the public’s mind."
    George Davies (1941–), British fashion entrepreneur
    Source: Quoted in the Observer (London) (September 27, 2009)

Back to top

Share this page

  • Facebook
  • Twitter
  • LinkedIn
  • Bookmark and Share

Related

Most Viewed

Recommended

Latest

 
QFINANCE www.qfinance.com