Page 1: "above-the-line" to "buyer's guide"
- above-the-line
- account
- account director
- account executive
- added value
- adspend
- adverse selection
- advertisement
- advertising
- advertising agency
- advertising campaign
- advertising department
- advertising expenditure
- advertising manager
- advertising media
- advertising research
- advertorial
- advid
- affinity card
- after-sales service
- agency commission
- agency markup
- airtime
- attitude survey
- audience
- audience research
- B2B advertising
- B2B agency
- B2B marketing
- bait and switch
- bangtail
- bells and whistles
- below-the-line
- best-of-breed
- blindside
- boiler room
- bonus offer
- brand
- brand architecture
- brand awareness
- brand building
- brand champion
- brand equity
- brand extension
- brand image
- branding
- brand leader
- brand life cycle
- brand loyalty
- brand manager
- brand positioning
- brand recognition
- brand value
- brand wagon
- brandwidth
- break-even
- brown goods
- business gift
- buyer expectation
- buyer's guide
Dictionary and Glossary - Authors and Usage
The dictionary and financial glossary have been compiled by an international team of expert researchers and business information specialists, including over 3,000 terms from the Chartered Management Institute. World Business and Financial English terms are included to reflect the globalization of the business world.
- Abbreviations, acronyms, and their expansions are shown in full and cross-referenced for ease of use.
- Mini-essays used to explain more complex concepts and help you get to grips with idea quickly.
- Financial and business slang from the around the world – some humorous, some serious, some baffling. If English is not your first language, the entries will help you find a ‘tenbagger’, avoid getting into a ‘big bath’, and ensure you are aware of the ‘witching hour’.
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