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Home > QFINANCE Dictionary > Definition of marketing management

Definition of

marketing management

Marketing

responsibility for firm's efforts to promote products one of the main management disciplines, encompassing all the strategic planning, operations, activities, and processes involved in achieving organizational objectives by delivering value to customers. Marketing management focuses on satisfying customer requirements by identifying needs and wants, and developing products and services to meet them.

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Definitions of ’marketing management’ and meaning of ’marketing management’ are from the book publication, QFINANCE – The Ultimate Resource, © 2009 Bloomsbury Information Ltd. Find definitions for ’marketing management’ and other financial terms with our online QFINANCE Financial Dictionary.

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