Primary navigation:

QFINANCE Quick Links
QFINANCE Reference
Add the QFINANCE search widget to your website

Home > QFINANCE Dictionary > Definition of marketing management

Definition of

marketing management


responsibility for firm's efforts to promote products one of the main management disciplines, encompassing all the strategic planning, operations, activities, and processes involved in achieving organizational objectives by delivering value to customers. Marketing management focuses on satisfying customer requirements by identifying needs and wants, and developing products and services to meet them.

marketing management - Related Articles
  • MENA Asset Management Barometer No. 1

    White Papers

    Over 70% of MENA’s asset managers remain confident about 2013. The majority of this optimism stemmed from GCC-based firms, who believed that the combined force of increased government investment and dynamic local equity markets would make the six GCC states attractive investment locations.
    By MENA Fund Manager

  • How Should Insurers Optimally Manage Market Risk?

    Best Practice

    Market risk is a key risk for most life insurers, many of whom need to manage guarantees on volatile portfolios of assets. For general insurers, the importance of market risk varies depending on the tail of the business, but investment income is a key driver of profitability and market risk encompasses variations in this income
    By Patrick O. J. Kelliher

  • Market Intelligence for Risk Management

    White Papers

    We ask Thomas Rideg, a Managing Director at Global Intelligence Alliance and a risk management expert, about the role market intelligence plays in risk management.
    By Thomas Rideg

  • How to Manage Emerging Market Risks with Third Party Insurance

    Best Practice

    For emerging markets in particular, each of these factors can be further complicated by the potential for politically motivated interference, or changes in the government’s attitude to foreign investment.
    By Rod Morris


Definitions of ’marketing management’ and meaning of ’marketing management’ are from the book publication, QFINANCE – The Ultimate Resource, © 2009 Bloomsbury Information Ltd. Find definitions for ’marketing management’ and other financial terms with our online QFINANCE Financial Dictionary.

Back to top

Related Blog Posts

More related Blog results