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Home > QFINANCE Dictionary > Definition of marketing information system

Definition of

marketing information system

Marketing

computer system for managing firm's marketing program an information system concerned with the collection, storage, and analysis of information and data for marketing decision-making purposes. Information for use in marketing information systems is gathered from customers, competitors, and their products, and from the market itself.

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Definitions of ’marketing information system’ and meaning of ’marketing information system’ are from the book publication, QFINANCE – The Ultimate Resource, © 2009 Bloomsbury Information Ltd. Find definitions for ’marketing information system’ and other financial terms with our online QFINANCE Financial Dictionary.

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