Primary navigation:

QFINANCE Quick Links
QFINANCE Reference
Add the QFINANCE search widget to your website

Home > QFINANCE Dictionary > Definition of marketing information system

Definition of

marketing information system


computer system for managing firm's marketing program an information system concerned with the collection, storage, and analysis of information and data for marketing decision-making purposes. Information for use in marketing information systems is gathered from customers, competitors, and their products, and from the market itself.

marketing information system - Related Articles
  • Information Technology

    Sector Profiles

    The term information technology (IT), sometimes called information and communications technology or ICT, encompasses a vast range of activities. These include:

  • Reducing Costs and Improving Efficiency with New Management Information Systems

    Best Practice

    Management information systems (MIS) make it possible for organizations to get the right information to the right people at the right time by enhancing the interaction between the organization’s people, the data collected in its various IT systems, and the procedures it uses
    By Beverly Goldberg

  • The Case for Continuous Auditing of Management Information Systems

    Best Practice

    Management information systems represent the aggregation of personnel, computer hardware and software, and associated policies and procedures, allowing data processing to generate information that can be used for decision-making. Corporations typically have management information systems
    By Robert E. Davis

  • Auditing Information Technology and Information Systems


    The benefits of information technology (IT) are accompanied by a need to manage the complexities, risks, and challenges that come with it. Auditing IT and information systems involves auditing an organization’s hardware, software, and data organization and processing methods to ensure quality


Definitions of ’marketing information system’ and meaning of ’marketing information system’ are from the book publication, QFINANCE – The Ultimate Resource, © 2009 Bloomsbury Information Ltd. Find definitions for ’marketing information system’ and other financial terms with our online QFINANCE Financial Dictionary.

Back to top