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Home > QFINANCE Dictionary > Definition of market potential

Definition of

market potential

Business

predictions about product's sales and earning possibilities a forecast of the size of a market in terms of revenue, numbers of buyers, or other factors

market potential - Related Articles

  • Building Potential Catastrophe Management into a Strategic Risk Framework

    Best Practice

    However, many organizations do not integrate the potential impact of catastrophes into the strategic risk framework. This can result in an organization suffering large unexpected losses from a catastrophe despite investing significant time and energy into a risk management framework. For example, a
    By Duncan Martin

  • Challenges in Global Energy and Their Potential Impact on the Cost of Energy

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    in the same locality. On older nuclear plants, which is to say plants where the basic design is more than 20 years old, governments are going to have a much more difficult job granting end-of-life extensions. I cannot for a minute think that this will be the end for the nuclear industry, but it does mean that a highly regulated industry is going to become even more intensely regulated, which adds an additional layer of difficulty for potential investors in new nuclear plant.
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    Emerging markets are generally regarded as bringing higher risk for investors than developed markets, though this needs to be seen in the context of their higher potential rewards. Though emerging markets have traditionally relied heavily on manufactured goods for exports to more developed countries, signs have emerged in recent years that domestic consumers are becoming increasingly important contributors to the success of companies in countries such as Brazil and China.

  • Islamic Capital Markets: The Role of Sukuk

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    Conventional capital market instruments such as treasury bills, bonds, and notes are unacceptable from a shariah Islamic legal perspective as they involve interest payments and receipts. Interest is equated with riba, an unjust addition to the principal of a debt, and is seen as potentially
    By Rodney Wilson

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Definitions of ’market potential’ and meaning of ’market potential’ are from the book publication, QFINANCE – The Ultimate Resource, © 2009 Bloomsbury Information Ltd. Find definitions for ’market potential’ and other financial terms with our online QFINANCE Financial Dictionary.

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