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Definition of

internal marketing


implementation of marketing principles within organization the application of the principles of marketing within an organization. Internal marketing involves the creation of an internal market by dividing departments into business units, with control over their own operations and expenditure, with attendant impacts on corporate culture, politics, and power. Internal marketing also involves treating employees as internal customers with the goal of increasing employees' motivation and focus on customers.

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Definitions of ’internal marketing’ and meaning of ’internal marketing’ are from the book publication, QFINANCE – The Ultimate Resource, © 2009 Bloomsbury Information Ltd. Find definitions for ’internal marketing’ and other financial terms with our online QFINANCE Financial Dictionary.

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