Primary navigation:

QFINANCE Quick Links
QFINANCE Topics
QFINANCE Reference
Add the QFINANCE search widget to your website

Home > QFINANCE Dictionary > Definition of internal marketing

Definition of

internal marketing

Marketing

implementation of marketing principles within organization the application of the principles of marketing within an organization. Internal marketing involves the creation of an internal market by dividing departments into business units, with control over their own operations and expenditure, with attendant impacts on corporate culture, politics, and power. Internal marketing also involves treating employees as internal customers with the goal of increasing employees' motivation and focus on customers.

internal marketing - Related Articles

  • Interdependence of National and International Markets: The Foreign Information Transmission (FIT) Model

    Best Practice

    The interdependence of national and international financial markets, both in returns and volatility, is well documented in the finance literature. Twenty-four-hour markets, such as the currency market, and less-continuous ones, such as stock markets, are known to exhibit correlation in returns and volatility both over time and across countries or regions
    By Boulis Ibrahim, Janusz Brzeszczynski

  • The International Role of Islamic Finance

    Best Practice

    and the poorly developed uniformity of market practices. Leading international organizations in Islamic finance, such as AAOIFI, have been working on aligning shariah principles on a consistent basis. In this regard, a fine balance is required between collective initiatives and regulatory revisions to ensure
    By Andreas Jobst

  • The Complex World of International Auditing Regulation

    Best Practice

    The development of international audit regulation is closely linked to the development of international accounting regulation. Both have been significantly associated with the globalization of capital markets and growth in importance of international investors. Such investors expect the financial
    By Christopher Humphrey, Anne Loft

  • Considerations when Outsourcing Internal Audit

    Best Practice

    Although the “big four” and those specializing in providing internal audit services among the larger players in the market place can often provide a lean, high-powered internal audit service, particularly for blue-chip and well-established commercial organizations, they are often a step too far
    By Peter Tickner

More

Definitions of ’internal marketing’ and meaning of ’internal marketing’ are from the book publication, QFINANCE – The Ultimate Resource, © 2009 Bloomsbury Information Ltd. Find definitions for ’internal marketing’ and other financial terms with our online QFINANCE Financial Dictionary.

Back to top

Related

Most Viewed

Recommended

Latest

 
QFINANCE www.qfinance.com