Primary navigation:

QFINANCE Quick Links
QFINANCE Topics
QFINANCE Reference
Add the QFINANCE search widget to your website

Home > QFINANCE Dictionary > Definition of industrial services marketing

Definition of

industrial services marketing

Marketing

marketing of services to organizations the marketing of services such as maintenance contracts, insurance, training, transportation, office cleaning, and advertising to industry, businesses, and other institutions. Many services offered to industry are also offered to the consumer, but promoting them to consumers requires strategies derived from consumer services marketing.

industrial services marketing - Related Articles
  • Professional Services

    Sector Profiles

    This report covers the market for professional services around the world. It encompasses areas such as accountancy, audit, legal services, information technology, property management, architecture, advertising, and management consultancy. While large companies often have in-house lawyers and accountants, many small and medium-sized companies rely on the services supplied by firms that specialize in these areas, or else outsource the work to contractors

  • Pros and Cons of Using External Auditors for Internal Auditing and Other Services

    Best Practice

    In addition to conducting audits of the effectiveness of internal controls over financial reporting as well as financial statements and expressing their opinion thereon, firms in the public accounting industry have offered tax consulting and compliance services and also consulting services that are largely related to information systems and other administrative matters not involving strategic decisions by management
    By Curtis C. Verschoor

  • An Approach to Understanding Reputation Risk in Financial Services

    Best Practice

    Risk registers have become a standard tool for risk identification and quantification in the financial services industry. Typically, these involve scoring risks on a predefined matrix of impact and probability. In the past the outcomes have been measured in terms of financial impact. However
    By Philip Whittingham

  • Savings is a Growth Industry

    Viewpoints

    Yes I am. The long-term trends are positive because populations are ageing, which means people are going to need to save more. That makes savings a growth industry. There’s also a short-term boost because of what’s going on in the hedge fund area. Another aspect is that boutiques, small specialist
    By Anthony Bolton

More

Definitions of ’industrial services marketing’ and meaning of ’industrial services marketing’ are from the book publication, QFINANCE – The Ultimate Resource, © 2009 Bloomsbury Information Ltd. Find definitions for ’industrial services marketing’ and other financial terms with our online QFINANCE Financial Dictionary.

Back to top

Related Blog Posts

More related Blog results