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Definition of

industrial services marketing


marketing of services to organizations the marketing of services such as maintenance contracts, insurance, training, transportation, office cleaning, and advertising to industry, businesses, and other institutions. Many services offered to industry are also offered to the consumer, but promoting them to consumers requires strategies derived from consumer services marketing.

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Definitions of ’industrial services marketing’ and meaning of ’industrial services marketing’ are from the book publication, QFINANCE – The Ultimate Resource, © 2009 Bloomsbury Information Ltd. Find definitions for ’industrial services marketing’ and other financial terms with our online QFINANCE Financial Dictionary.

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