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Home > QFINANCE Dictionary > Definition of industrial marketing

Definition of

industrial marketing

Marketing

marketing of goods or services to organizations the marketing of goods or services to companies, as opposed to individual consumers. Industrial marketing involves a number of key differences from selling to consumers. These include a smaller customer base with higher value or larger unit purchases, more technically complex or specially tailored products, professionally qualified purchasers, closer buyer--seller relationships, and possible group-purchasing decision making.

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Definitions of ’industrial marketing’ and meaning of ’industrial marketing’ are from the book publication, QFINANCE – The Ultimate Resource, © 2009 Bloomsbury Information Ltd. Find definitions for ’industrial marketing’ and other financial terms with our online QFINANCE Financial Dictionary.

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