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Definition of

industrial marketing


marketing of goods or services to organizations the marketing of goods or services to companies, as opposed to individual consumers. Industrial marketing involves a number of key differences from selling to consumers. These include a smaller customer base with higher value or larger unit purchases, more technically complex or specially tailored products, professionally qualified purchasers, closer buyer--seller relationships, and possible group-purchasing decision making.

Related definitions of "industrial marketing"

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Definitions of ’industrial marketing’ and meaning of ’industrial marketing’ are from the book publication, QFINANCE – The Ultimate Resource, © 2009 Bloomsbury Information Ltd. Find definitions for ’industrial marketing’ and other financial terms with our online QFINANCE Financial Dictionary.

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