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Home > QFINANCE Dictionary > Definition of global brand

Definition of

global brand

Marketing

brand name known everywhere the brand name of a product that has worldwide recognition. A global brand has the advantage of economies of scale in terms of production, recognition, and packaging.

Related definitions of "global brand"

Recommended Further Reading (Term count)
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Definitions of ’global brand’ and meaning of ’global brand’ are from the book publication, QFINANCE – The Ultimate Resource, © 2009 Bloomsbury Information Ltd. Find definitions for ’global brand’ and other financial terms with our online QFINANCE Financial Dictionary.

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