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Home > QFINANCE Dictionary > Definition of external communication

Definition of

external communication

General Management

informal exchange of information the exchange of information and messages between an organization and other organizations, groups, or individuals outside its formal structure. The goals of external communication are to facilitate cooperation with groups such as suppliers, investors, and stockholders, and to present a favorable image of an organization and its products or services to potential and actual customers and to society at large. A variety of channels may be used for external communication, including face-to-face meetings, print or broadcast media, and electronic communication technologies such as the Internet. External communication includes the fields of PR, media relations, advertising, and marketing management.

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Definitions of ’external communication’ and meaning of ’external communication’ are from the book publication, QFINANCE – The Ultimate Resource, © 2009 Bloomsbury Information Ltd. Find definitions for ’external communication’ and other financial terms with our online QFINANCE Financial Dictionary.

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