attitudes and behavior fostering bold undertakings an organizational or social environment that encourages and makes possible initiative and innovation. An organization with an enterprise culture is usually more competitive and more profitable than a bureaucracy. Such an organization is believed to be more rewarding and stimulating to work in. A society with an enterprise culture facilitates individuality and requires people to take responsibility for their own welfare. Conservative governments in the United Kingdom during the 1980s and 1990s promoted an enterprise culture by introducing market principles into all areas of economic and social life. These included policies of deregulation of financial services, privatization of utilities and national monopolies, and commercialization of the public sector. The enterprise culture is now supported by both main political parties.