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Home > QFINANCE Dictionary > Definition of decision-making unit

Definition of

decision-making unit


group of employees responsible for purchase decisions a group of people within an organization who directly or indirectly influence the purchase of a product or service

decision-making unit - Related Articles
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Definitions of ’decision-making unit’ and meaning of ’decision-making unit’ are from the book publication, QFINANCE – The Ultimate Resource, © 2009 Bloomsbury Information Ltd. Find definitions for ’decision-making unit’ and other financial terms with our online QFINANCE Financial Dictionary.

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