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Home > QFINANCE Dictionary > Definition of customer focus

Definition of

customer focus

General Management

firm's attention to what customers want or need an organizational orientation toward satisfying the needs of potential and actual customers. Customer focus is considered to be one of the keys to business success. Achieving customer focus involves ensuring that the whole organization, and not just frontline service staff, puts its customers first. All activities, from the planning of a new product to its production, marketing, and after-sales care, should be built around the customer. Every department and every employee should share the same customer-focused vision. This can be aided by practicing good customer relationship management and maintaining a customer relations program.

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Definitions of ’customer focus’ and meaning of ’customer focus’ are from the book publication, QFINANCE – The Ultimate Resource, © 2009 Bloomsbury Information Ltd. Find definitions for ’customer focus’ and other financial terms with our online QFINANCE Financial Dictionary.

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