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Home > QFINANCE Dictionary > Definition of customer expectation

Definition of

customer expectation

Marketing

what potential buyer thinks or feels about product the needs, wants, and preconceived ideas of a customer about a product or service. Customer expectation will be influenced by his or her perception of the product or service and can be created by previous experience, advertising, hearsay, awareness of competitors, and brand image. The level of customer service is also a factor, and a customer might expect to encounter efficiency, helpfulness, reliability, confidence in the staff, and a personal interest in his or her patronage. If customer expectations are met, then customer satisfaction results.

Related definitions of "customer expectation"

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Definitions of ’customer expectation’ and meaning of ’customer expectation’ are from the book publication, QFINANCE – The Ultimate Resource, © 2009 Bloomsbury Information Ltd. Find definitions for ’customer expectation’ and other financial terms with our online QFINANCE Financial Dictionary.

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