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Home > QFINANCE Dictionary > Definition of corporate strategy

Definition of

corporate strategy

General Management

firm's plans for future the direction an organization takes with the objective of achieving business success in the long term. Recent approaches have focused on the need for companies to adapt to and anticipate changes in the business environment. The formulation of corporate strategy involves establishing the purpose and scope of the organization's activities and the nature of the business it is in, taking the environment in which it operates, its position in the marketplace, and the competition it faces into consideration.

Recommended Further Reading (Term count)
  • Aligning Structure with Strategy: Recalibrating for Improved Performance and Increased Profitability
    by R. Brayton Bowen
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    The father of modern strategic management
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  • The Rise and Fall of Strategic Planning
    Henry Mintzberg (1994)
    Analyzes the history of corporate strategy and its rise to prominence in business thinking, and the current dissatisfaction with strategic planning as being far from effective. Thinks that strategic planning is a contradictory concept, as planning encourages stability, while strategy is a more flexible idea, the direction of which can change more easily. Shows how over-emphasizing analysis and hard facts limits strategic planning; rather,...
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Definitions of ’corporate strategy’ and meaning of ’corporate strategy’ are from the book publication, QFINANCE – The Ultimate Resource, © 2009 Bloomsbury Information Ltd. Find definitions for ’corporate strategy’ and other financial terms with our online QFINANCE Financial Dictionary.

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