Primary navigation:

QFINANCE Quick Links
QFINANCE Reference
Add the QFINANCE search widget to your website

Home > QFINANCE Dictionary > Definition of corporate strategy

Definition of

corporate strategy

General Management

firm's plans for future the direction an organization takes with the objective of achieving business success in the long term. Recent approaches have focused on the need for companies to adapt to and anticipate changes in the business environment. The formulation of corporate strategy involves establishing the purpose and scope of the organization's activities and the nature of the business it is in, taking the environment in which it operates, its position in the marketplace, and the competition it faces into consideration.

Recommended Further Reading (Term count)
  • Aligning Structure with Strategy: Recalibrating for Improved Performance and Increased Profitability
    by R. Brayton Bowen
    Phlebotomy—the ancient practice of bloodletting—seemed logical when medical science centered on the belief that four humors made up the human body: yellow bile, black bile, phlegm, and blood. It was thought at the time that an ailing person could be brought to good health by vomiting, purging, starving, and bloodletting. Unfortunately, in the latter instance, any number of the sick bled to death! By today’s medical standards, the practice is...
  • Igor Ansoff
    The father of modern strategic management
    Igor Ansoff was a mathematician, university professor, and business consultant. After studying general engineering at the Stevens Institute of Technology, and receiving a PhD in applied mathematics from Brown University, he joined the UCLA senior executive program. During World War II he was a member of the US Naval Reserve, serving as liaison with the Russian navy and as an Instructor in physics at the US Naval Academy. After the war, he worked...
  • The Rise and Fall of Strategic Planning
    Henry Mintzberg (1994)
    Analyzes the history of corporate strategy and its rise to prominence in business thinking, and the current dissatisfaction with strategic planning as being far from effective. Thinks that strategic planning is a contradictory concept, as planning encourages stability, while strategy is a more flexible idea, the direction of which can change more easily. Shows how over-emphasizing analysis and hard facts limits strategic planning; rather,...
  • Procedures for Reporting Financial Risk in Islamic Finance
    by Daud Vicary Abdullah, Ramesh Pillai
    The key elements of Islamic finance can be summarized as follows:Materiality and validity of transactions: There is no profit sharing without risk taking, and earning profit is legitimized by engaging in economic venture. Money is not a commodity but a medium of exchange, a store of value, and a unit of measurement. Mutuality of risk sharing: Clearly defined risk and profit sharing characteristics serve as an additional built-in mechanism. There...

Definitions of ’corporate strategy’ and meaning of ’corporate strategy’ are from the book publication, QFINANCE – The Ultimate Resource, © 2009 Bloomsbury Information Ltd. Find definitions for ’corporate strategy’ and other financial terms with our online QFINANCE Financial Dictionary.

Back to top