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Home > QFINANCE Dictionary > Definition of consumer goods marketing

Definition of

consumer goods marketing

Marketing

promotion of products to end users the promotion of products to members of the public. Consumer goods marketing is aimed at individuals rather than organizations and promotes products directly to the end user rather than to intermediaries. Marketing strategies will be different from those used in industrial goods marketing.

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Definitions of ’consumer goods marketing’ and meaning of ’consumer goods marketing’ are from the book publication, QFINANCE – The Ultimate Resource, © 2009 Bloomsbury Information Ltd. Find definitions for ’consumer goods marketing’ and other financial terms with our online QFINANCE Financial Dictionary.

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