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Home > QFINANCE Dictionary > Definition of cold call

Definition of

cold call

Marketing

call strangers to sell something to make unsolicited calls to customers or consumers in an attempt to sell products or services. Cold calling is disliked, particularly by individual consumers, and is an inefficient way of selling, as the take-up rate is very low.

Related definitions of "cold call"

Recommended Further Reading (Term count)
  • Cash Flow Best Practice for Small and Medium-Sized Enterprises
    by Rita Herron Brown
    In late summer 2008, a Californian company that helped businesses to cut their power consumption costs, BluePoint Energy, found itself in very hot water. BluePoint’s CEO, Guy Archbold, had stated a year earlier that the company would soon lock down contracts to bring in more than US$50 million in revenue. However, this didn’t happen. And when newspapers reported that Archbold had been suspended, they also reported that the company had lost...
cold call - Related Articles

  • Essentials for Export Success: Understanding How Risks and Relationships Lead to Rewards

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    of introduction, indicating that the status of the exporter is confirmed with the Japanese customer or contact, as opposed to a “cold” call. It provides more of a “guarantee” that the exporter is connected to the business process in Japan. Jeito (in Brazil) is the way a businessperson, though local contacts
    By Paul Beretz

  • Cash Flow Best Practice for Small and Medium-Sized Enterprises

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    Hahn’s cash flow management is now a daily activity. First, Hahn has quadrupled the amount of time he is spending on marketing; he now personally checks on his top customers and is attending group business luncheons and making dozens of cold calls to attract customers with a profile that matches those of his best customers in the past. Second, on payables, Hahn has been reducing expenses by tracking every dollar that flows out of his business
    By Rita Herron Brown

  • Europe and the Euro: A Geopolitical View—An Implausible Currency but the Best Alternative to Naked Conflict?

    Viewpoints

    been placed under extreme pressure by governments, with threats of considerable regulatory costs. Europeans have already pulled the trigger on the regulations, and there have been calls for the establishment of an independent European rating agency as well.
    By Marko Papic

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Definitions of ’cold call’ and meaning of ’cold call’ are from the book publication, QFINANCE – The Ultimate Resource, © 2009 Bloomsbury Information Ltd. Find definitions for ’cold call’ and other financial terms with our online QFINANCE Financial Dictionary.

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