Primary navigation:

QFINANCE Quick Links
QFINANCE Topics
QFINANCE Reference
Add the QFINANCE search widget to your website

Home > QFINANCE Dictionary > Definition of channel management

Definition of

channel management

Marketing

process of identifying, reaching, and satisfying customers the organization of the ways in which companies reach and satisfy their customers. Channel management involves more than just distribution, and has been described as management of how and where a product is used and of how the customer and the product interact. Channel management covers processes for identifying key customers, communicating with them, and continuing to create value after the first contact.

channel management - Related Articles
  • Channel Islands

    QFINANCE Country Profiles

    On Guernsey, financial services, including banking, fund management, and insurance, account for about 23% of employment, and about 55% of total income in this tiny, prosperous Channel Island economy. Tourism, manufacturing, and horticulture, mainly tomatoes and cut flowers, have been declining

  • Risk Management: Beyond Compliance

    Best Practice

    Operational managers are then asked to complete an actual vs. planned assessment at the end of each quarter. This is not an exercise to assess competency, but rather another channel for communication in the risk management process. Strategy may change, requiring a new perception of risk. Operational
    By Bill Sharon

  • Managing Intellectual Capital

    Best Practice

    The importance of nonfinancial measures is self-evident. W. Edwards Deming, legendary creator of the quality circles concept, has criticized managers in the United States for spending over 97% of their time analyzing figures, and less than 3% on the intangibles that really matter. In other words
    By Leif Edvinsson

  • Digital Reputation Management

    Best Practice

    The changes happening in the world with the arrival of social media are having a far-reaching impact on the ways we do business, communicate with one another, and engage with our customers. The impact of social media as a communication channel is apparent when we compare it to earlier developments
    By Shireen Smith

More

Definitions of ’channel management’ and meaning of ’channel management’ are from the book publication, QFINANCE – The Ultimate Resource, © 2009 Bloomsbury Information Ltd. Find definitions for ’channel management’ and other financial terms with our online QFINANCE Financial Dictionary.

Back to top