Primary navigation:

QFINANCE Quick Links
QFINANCE Topics
QFINANCE Reference
Add the QFINANCE search widget to your website

Home > QFINANCE Dictionary > Definition of campaign

Definition of

campaign

Marketing

advertising and marketing plan a program of advertising and marketing activities with a specific objective

campaign - Related Articles
  • Catherine Howarth

    Biographies

    Catherine Howarth has been chief executive of FairPensions since July 2008. Established in 2005, FairPensions is the United Kingdom’s only charity that is devoted to campaigning for responsible investment in the pensions industry. It aims to mobilize the financial power of pension investments

  • Richard Murphy

    Biographies

    Richard Murphy is a graduate in economics and accountancy from Southampton University, and was then articled to Peat Marwick Mitchell & Co., a forerunner of KPMG in London. Since 2003 he has been researching and campaigning on economic and taxation policy issues. He founded the Tax Justice Network

  • Bruce Misamore

    Biographies

    domestic assets seized by the Russian government after 2004 and the arrest of its chief executive, Mikhail Khodorkovsky. Misamore resigned in December 2005 and has since been instrumental in a global legal campaign to ensure that Yukos’s thousands of legitimate stakeholders receive compensation from

  • Bill Janeway

    Biographies

    of Cambridge in America, co-chair of Cambridge University’s 800th anniversary capital campaign, and a member of the board of managers of the Cambridge Endowment for Research in Finance

More

Definitions of ’campaign’ and meaning of ’campaign’ are from the book publication, QFINANCE – The Ultimate Resource, © 2009 Bloomsbury Information Ltd. Find definitions for ’campaign’ and other financial terms with our online QFINANCE Financial Dictionary.

Back to top