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Home > QFINANCE Dictionary > Definition of brand awareness

Definition of

brand awareness


measure of consumers' familiarity with specific brand name the level of brand recognition that consumers have of a specific brand and its specific product category. Brand awareness examines three levels of recognition: whether the brand name is the first to come to mind when a consumer is questioned about a specific product category; whether the brand name is one of several that come to mind when a consumer is questioned about a specific product category; and whether or not a consumer has heard of a specific brand name.

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Definitions of ’brand awareness’ and meaning of ’brand awareness’ are from the book publication, QFINANCE – The Ultimate Resource, © 2009 Bloomsbury Information Ltd. Find definitions for ’brand awareness’ and other financial terms with our online QFINANCE Financial Dictionary.

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