Primary navigation:

QFINANCE Quick Links
QFINANCE Reference
Add the QFINANCE search widget to your website

Home > QFINANCE Dictionary > Definition of brand awareness

Definition of

brand awareness


measure of consumers' familiarity with specific brand name the level of brand recognition that consumers have of a specific brand and its specific product category. Brand awareness examines three levels of recognition: whether the brand name is the first to come to mind when a consumer is questioned about a specific product category; whether the brand name is one of several that come to mind when a consumer is questioned about a specific product category; and whether or not a consumer has heard of a specific brand name.

brand awareness - Related Articles
  • Measuring Brand Reputation

    Best Practice

    in their production of a global ranking of well-known companies, these indices are less useful as management tools for three reasons. First, brand is only indirectly alluded to in the research methodology, despite the initial market segmentation being heavily influenced by stakeholders’ awareness of large brands. Both
    By Andrew Tucker

  • The Value and Management of Intellectual Property, Intangible Assets, and Goodwill

    Best Practice

    and its ownership, acquisition, and use. You probably need a practical source of knowledge and guidance about intellectual property and other intellectual capital in a commercial context. You might be a chief executive of an intellectual capital company, or a brand-based business, or both. You might be a
    By Kelvin King

  • Practical Purchasing Procedures


    and services at the lowest possible cost to your business. In order to accomplish this successfully, you need to keep abreast of changes affecting both the supply of and demand for products and materials, track market conditions and price trends, and be aware of sales and inventory levels

  • Dealing with Cybersquatters

    Best Practice

    However, many domain owners are increasingly becoming aware of this technique, and realize that domain buyers are not who they say they are, or if they are, that they are buying on behalf of another entity. If you are dealing with a knowledgeable domain owner, expect them to be very cautious
    By Shireen Smith


Definitions of ’brand awareness’ and meaning of ’brand awareness’ are from the book publication, QFINANCE – The Ultimate Resource, © 2009 Bloomsbury Information Ltd. Find definitions for ’brand awareness’ and other financial terms with our online QFINANCE Financial Dictionary.

Back to top

Related Blog Posts

More related Blog results