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Home > QFINANCE Dictionary > Definition of B2B marketing

Definition of

B2B marketing


trying to sell products to businesses not individuals marketing activities aimed at buyers for organizations rather than domestic consumers.

Related definitions of "B2B marketing"

B2B marketing - Related Articles
  • Nigel Walder


    Nigel Walder is the CEO of Business Control Solutions (BCS). He founded the Buttonwood Tree Group in 2001, which merged with B2B Systems in 2005 to form BCS. Walder has more than 17 years’ experience in the financial technology industry and is recognized as one of the sector’s leading professionals

  • Financial Techniques for Building Customer Loyalty

    Best Practice

    In selling to a consumer market (business to consumer, or B2C), the market attributes include:
    By Ray Halagera

  • In Data We Trust


    Even though many of the best practices come from business-to-consumer (B2C) markets, the potential in business-to-business (B2B) markets should not be neglected. There is a simple reason for this. When considering the use of data for marketing purposes, the focus is normally on consumer
    By Björn Bloching

  • Electronic Invoicing in the European Union

    Best Practice

    B2B and the remaining 50% were business-to-consumer (B2C). However, the growth in e-invoicing is rapid, as would be expected from a low base, and annual rates of growth of 60%–100% are mentioned, with some markets growing at an even faster rate. So far the various country-specific e
    By Hansjörg Nymphius


Definitions of ’B2B marketing’ and meaning of ’B2B marketing’ are from the book publication, QFINANCE – The Ultimate Resource, © 2009 Bloomsbury Information Ltd. Find definitions for ’B2B marketing’ and other financial terms with our online QFINANCE Financial Dictionary.

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