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Home > Contributor Biographies > Priscilla Wisner

Contributor Biographies

Priscilla Wisner

Distinguished Lecturer, University of Tennessee, USA
Priscilla WisnerPriscilla Wisner

Priscilla Wisner is a distinguished lecturer at the University of Tennessee. She formerly taught at Montana State University and the Thunderbird School of Global Management, and her research has been widely published in journals and books, including Management International Review and the Harvard Business School Balanced Scorecard Report. She also has more than 15 years’ experience of consultancy with corporations. Dr Wisner earned her PhD at the University of Tennessee, an MBA degree from Cornell University, and a BA in international economics from the George Washington University.


Articles by this Author

  • Profitability Analysis Using Activity-Based Costing
    by Priscilla Wisner
    Cost allocation in firms can provide misleading information about the profitability of products, product lines, customers, and markets. Traditional cost allocation practices allocate all manufacturing overhead costs using a single driver such as direct labor hours, direct labor dollars, or machine hours. Sales-related costs are typically ignored. While technically accurate, in most complex organizations a single overhead cost driver is not...
  • Improving Corporate Profitability Through Accountability
    by Marc J. Epstein, Priscilla Wisner
    Improved governance requires the right employees, the right culture and values, and the right systems, information, and decision-making. Unfortunately, most organizations are attempting to steer their information-age businesses using industrial-age measurements. Managers have struggled for decades with accounting systems that fail to measure many of the variables that drive long-term value. The historical lagging indicators of performance that...
  • Statistical Process Control for Quality Improvement
    by Priscilla Wisner
    Statistical process control (SPC) is an optimization philosophy centered on using a variety of statistical tools to enable continuous process improvement. Closely linked to the total quality management (TQM) philosophy, SPC helps firms to improve profitability by improving process and product quality. Although initially used in manufacturing, SPC tools and methods work equally well in a service environment.SPC methods are used extensively by...
  • Multidimensional Performance Measurement Using the Balanced Scorecard
    by Priscilla Wisner
    For generations, many businesses have measured organizational success based on a narrow set of financial performance measures, such as operating and net profit, return on investment, and earnings per share of stock. Financial performance measures are valuable in that they capture the economic consequences of business decisions; however, they tend to be “lagging” indicators of performance that report the financial effects of operational business...

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