John Surdyk is director of the Initiative for Studies in Transformational Entrepreneurship at the Wisconsin School of Business in Madison, Wisconsin. He has advised companies bringing emerging technologies to market for international consultancies for 10 years. Surdyk spent more than a decade consulting with high-technology start-ups, Fortune 500 firms, and nonprofit organizations at SRI International in Menlo Park and, later, Navigant Consulting in Chicago. He has also evaluated policy initiatives at the National Center for Environmental Economics at the US Environmental Protection Agency. He now teaches on social entrepreneurship at the University of Wisconsin, Madison.