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Home > Business Strategy Viewpoints > Globalization, Challenges and Threats—Where Will the WTO and Free Trade Go?

Business Strategy Viewpoints

Globalization, Challenges and Threats—Where Will the WTO and Free Trade Go?

by Mike Moore

Introduction

Mike Moore is the Special Adviser to the UN Global Compact for Business and Development. He was Prime Minister of New Zealand in 1990 and Director-General of the World Trade Organization (WTO) from 1999 to 2002.

He has had a distinguished career in politics and was the driving force behind important changes in the WTO. His term at the WTO coincided with momentous changes in the global economy and multilateral trading system. He is widely credited with restoring confidence in the system following the setback of the 3rd Ministerial Conference held in Seattle in 1999.

While maintaining the organization’s focus on trade liberalization, Mike also gave particular attention to helping poor countries participate effectively in the multilateral trading system. He introduced initiatives to enhance the WTO’s image and deepen its relations with civil society resulting in 10 new members joining the WTO during his tenure.

Mike was the youngest Member of Parliament elected in New Zealand in 1972. He was an active participant in international discussions on trade liberalization. As Minister of Overseas Trade and Marketing, he played a leading role in launching the Uruguay Round of GATT negotiations.

Mike is a distinguished author and recipient of many global honours.

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